Diploma of Marketing : ITCC Training and Courses

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Diploma of Marketing

Coming Early 2012

The Diploma of Marketing (BSB51207) will give you a thorough understanding of pricing, promotion, product and place (or the four Ps of marketing) in both the services and commercial product areas.

With the ability to produce a comprehensive marketing communications plan, you’ll graduate fully prepared to start your marketing career.

Coming soon. Register your interest here

Course delivery

This course starts in early 2012.

We send you the course materials one unit at a time so you can study at your own pace in the comfort of your own home. A support trainer will be assigned to you throughout your studies whom you can contact with your questions about the course material.

You can expect to complete the course within 12 months.

Units of study

This qualification consists of 8 units of competency according to the intended work outcome and/or enterprise requirements. All 5 elective units in Group A must be completed, and 3 elective units must be selected from Group B.

Group A – Marketing
BSBMKG501B	Identify and evaluate marketing opportunities
BSBMKG502B	Establish and adjust the marketing mix
BSBMKG506B	Plan market research
BSBMKG514A	Implement and monitor marketing activities
BSBMKG515A	Conduct a marketing audit
Group B – Advertising, Financial management, Marketing, Sales & Writing
BSBADV507B	Develop a media plan
BSBFIM501A	Manage budgets and financial plans
BSBMKG508A	Plan direct marketing activities
BSBMKG509A	Implement and monitor direct marketing activities
BSBPUB503A	Manage fundraising and sponsorship activities
BSBSLS501A	Develop a sales plan
BSBSLS502A	Lead and manage a sales team
BSBWRT501A	Write persuasive copy

Pre-requisites

There are no academic pre-requisites to this qualification however; the qualification does require effective language, communications, interpersonal skills and the ability to write a range of documentation. Candidates also require complex cognitive skills in planning, analysis and synthesis which form parts of the skills requirements of many units.

It is highly recommended that participants are currently in a marketing or management role with 3 or 4 years experience at management level including people management, strategic planning and decision making responsibilities.

Note: It is desirable that participants are employed on commencement of the course to enable full benefit from the delivery method and in order to complete the required assessments. Should any participants not be employed or discontinue their employment during the course, ITCC will provide work placement if required.

BONUS for ITCC students

All students studying a qualification with ITCC receive complimentary access to over $15,000 worth of our professional development short courses for 12 months. Our short courses include time management, public speaking skills and business planning.

Course fee

The Diploma of Marketing is $5920 which includes all course materials and text books.

We will rebate $150 on any subjects that are a credit transfer or gained through recognition for prior learning (RPL).

Payment plans are available, please call 1300 885 395.

University pathways

Students who complete the Diploma of Marketing with ITCC and have five years of relevant work experience, have the option of direct entry into the Sydney Business School Post Graduate Programs.

Students without sufficient work experience may be eligible for mature age entry into a Bachelors program. Contact UniAdvice on 1300 367 869 for more information.